Nowhere in our contemporary culture is progress more widespread than in the area of communication. Just ten years ago, communication methods were quite different from what is occurring now. These developments, it turns out, have also had an impact on corporate communication. The capacity to develop and adapt is a crucial feature of forward-thinking businesses, and this includes communication. To remain competitive, you must adapt to and accept changing times. Keeping up with corporate communication trends can help you understand what you need to do right now to be prepared for the future. Thus, what are some of the current trends that are being utilized to enhance workplace communication?
The Emergence of the Social Intranet
A social intranet is a simple tool that combines social technology, sophisticated search, multimedia production, sharing capabilities, and other features to create a communication and collaboration center that can be quickly accessed to complete tasks. Social intranets are a contemporary alternative to the conventional, legacy intranet, which lacks social components like comments, profiles, and the opportunity for anybody to contribute any digital material.
The majority of old intranets are in trouble. According to a Prescient Digital survey, although 80 percent of companies have had intranets for five years or more, most workers only access their intranet once a month. In addition, 75% of employees utilize their intranet exclusively for HR reasons. To round off these statistics, 72% of workers evaluate their internal social tools as fair to bad. Most of these intranets are challenging to use, lack social technologies for connecting users, and are mainly used for top-down transmission of perks and vacation days.
Companies are beginning to see the need for a social intranet to supplement the cultural shift inside most companies due to the broad availability of cloud-based technology solutions that workers bring into the office.
The many characteristics of social intranet software can help your company’s internal communications become more successful, but they are not without vulnerabilities. They also provide a more comfortable and easy means of communication, allowing everyone to participate and exchange ideas while still feeling like a community member.
Soaring Popularity of Unified Communications
To fully grasp how unified communications (UC) can help a company, the decision-making mentality must extend beyond conventional phone conversations to the broader spectrum of corporate interactions. When evaluating how effectively workers use all of these communication apps, the advantages and flaws of UC deployment become apparent. As a result, businesses must take care to provide their workers with the appropriate UC tools.
UC becomes a strategic choice because it can solve communications problems in novel ways by providing an integrated platform where all these apps are used in a single – or unified – environment. UC allows businesses to utilize communication technologies simultaneously and interchangeably, resulting in multichannel sessions that will enable workers to communicate more efficiently. Furthermore, UC provides uniform UX, which means workers can operate in the same manner regardless of the endpoint, operating system, location, or network used to access the platform. If company executives feel that their present communication method restricts both individual and operational performance, then UC is required.
A UC system lowers operational expenses and includes extra functionality for a more responsive experience by combining voice and data. It makes everyone’s life easier and allows management to know when workers are ready to speak. As with any communication tool, you have to be vigilant when protecting any form of correspondence. This is where you should invest in SMS archiving software.
Comprehensive Implementation of Digital Workplaces
Successful organizations understand the importance of collaborative work. Traditional workplaces have given way to collaborative digital workspaces. They have a social component to encourage interaction and creativity. The desire to promote excellent work processes, creativity, various opinions, and a feeling of community has fueled this trend.
Modern digital workplaces support small group engagements in less formal contexts. Small groups are uncomfortable in large settings, and efficient internal communication is hampered. Employees can quickly produce and exchange material and engage in meaningful conversations by opting for compact digital workplaces. Employees in a successful digital workplace benefit from more flexibility in their work hours and their work surroundings. Your workers can connect from any place using digital technologies such as mobile intranet software, reducing the need for a rigid timetable. This offers individuals the freedom to strike a work-life balance that is more in sync with their private lives.
While specific corporate communication patterns can evolve in response to new technology, others will most likely persist for many years to come. Keep an eye on the ten trends and corporate communication tools listed above to remain competitive and adapt to the times.